Exploring Consumer Adoption of Electric Vehicles in Japan: an Empirical Study

Hirogaki, Mitsunori (2024) Exploring Consumer Adoption of Electric Vehicles in Japan: an Empirical Study. KEEP ON PLANNING FOR THE REAL WORLD. Climate Change calls for Nature-based Solutions and Smart Technologies. Proceedings of REAL CORP 2024, 29th International Conference on Urban Development, Regional Planning and Information Society. pp. 723-726. ISSN 2521-3938

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Abstract

In line with the Green Growth Strategy, Japan has actively pushed for the increased adoption of electric vehicles (EVs, PHVs, FCVs) aiming for their exclusive presence in new passenger car sales by 2035. However, Japan's progress in electric vehicle uptake lags behind other developed nations. Despite robust marketing efforts by both local and global automakers, Japanese consumers remain hesitant to embrace electric vehicles. This study conducts a pilot survey to gauge the demand for electric vehicles in Japan. Results indicate that respondents prioritize the country of manufacturer as the most crucial factor in their next passenger car purchase, followed by the car's drive type and cruising range. Price is considered the least influential factor. Notably, respondents place significant importance on domestic manufacturer and plug-in hybrid drive type. These findings offer valuable insights for academic research and policymaking to encourage broader electric vehicle adoption in Japan.

Item Type: Article
Uncontrolled Keywords: Green Growth Strategy, Electric Vehicles, Carbon Neutral Society, Consumer Behaviour, Japan
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HE Transportation and Communications
H Social Sciences > HM Sociology
Depositing User: REAL CORP Administrator
Date Deposited: 30 Apr 2024 09:21
Last Modified: 10 May 2024 08:56
URI: http://repository.corp.at/id/eprint/1137

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