Brányi, Árpád and Tamándl, László (2014) Regional identity and culture in intercompany networks – a case of Transdanubian winery networks. REAL CORP 2014 – PLAN IT SMART! Clever Solutions for Smart Cities. Proceedings of 19th International Conference on Urban Planning, Regional Development and Information Society. pp. 941-945.
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Text (Regional identity and culture in intercompany networks – a case of Transdanubian winery networks)
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Abstract
Nowadays a wide range of cooperations can be observed from strategic alliances through networks of suppliers till clusters, due to the fact that market players through collaboration can gain competitive advantages, can facilitate their market penetration and corporate growth. Wineries are neither exception of these cooperations while they go through a dynamic transformation. But how can regional identity, culture, trust and the connectedness of economic players encourage wine-makers to cooperate, to participate in a network or to be an active member of a cluster? The objective of the research is to measure how social capital can influence network or cluster formation through its soft factors such as culture, connectedness, mutual trust and regional identity. Hypothesis states that participation in a winery cluster is highly dependent on regional identity. Statistical examination - using factorial analysis and bivariate correlations - of seven different wine regions in Transdanubia, covering up 179 wineries who are active members of a network or a cluster proves that there is a positive significant correlation between regional identity and likeliness of joining or even forming a network. Intercompany cooperations tend to develop faster in regions where economic players share common values, norms and show deep regional identity between their members. In this work, a special focus is devoted to the wine region of Pannonhalma.
| Item Type: | Article |
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| Uncontrolled Keywords: | culture, knowledge, regional economy, regional identity, transdanubian winery networks |
| Subjects: | H Social Sciences > HC Economic History and Conditions H Social Sciences > HD Industries. Land use. Labor S Agriculture > SB Plant culture |
| Depositing User: | REAL CORP Administrator |
| Date Deposited: | 25 Jul 2016 15:10 |
| Last Modified: | 25 Jul 2016 15:10 |
| URI: | http://repository.corp.at/id/eprint/224 |
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