Escaping the Summer Heat – Revival Potential and Challenge of Near-Metropolitan Tourism Areas

Juschten, Maria and Fanninger, Carina and Unbehaun, Wiebke and Brandenburg, Christiane and Jiricka-Pürrer, Alexandra and Czachs, Christina and Prutsch, Andrea and Offenzeller, Martina and Weber, Fabian and Rosenberg-Taufer, Barbara (2017) Escaping the Summer Heat – Revival Potential and Challenge of Near-Metropolitan Tourism Areas. REAL CORP 2017 – PANTA RHEI – A World in Constant Motion. Proceedings of 22nd International Conference on Urban Planning, Regional Development and Information Society. pp. 183-193. ISSN 2521-3938

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Abstract

To be economically successful in the future, alpine tourism in Austria must develop appropriate strategies to adapt to changing climate conditions. The revitalisation of the historic “Sommerfrische” represents one potential strategy for low-lying mountain destination close to urban agglomeration to benefit by the increase in urban heat days. Whether this potential exists on the demand side and how it can be tapped by the respective destinations on the supply side will be investigated throughout this project. For this purpose, a large scale survey will be conducted in Vienna. This paper focuses on the development process, which is informed by a range of quantitative and qualitative methods at the pre-survey stage. First results indicate that the potential exists, yet mainly for shorter, spontaneous trips, not necessarily labelled as “Sommerfrische”.

Item Type: Article
Uncontrolled Keywords: destination management, sustainable travel, tourism demand, heat waves, climate change adaptation
Subjects: G Geography. Anthropology. Recreation > GE Environmental Sciences
H Social Sciences > HE Transportation and Communications
Depositing User: Maria Molnár
Date Deposited: 12 Sep 2017 16:59
Last Modified: 12 Sep 2017 16:59
URI: http://repository.corp.at/id/eprint/398

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