Collection of Revealed Preference Mobility data of City Tourists – a Two-part Survey Design

Harz, Jonas and Sommer, Carsten (2022) Collection of Revealed Preference Mobility data of City Tourists – a Two-part Survey Design. Mobility, Knowledge and Innovation Hubs in Urban and Regional Development. Proceedings of REAL CORP 2022, 27th International Conference on Urban Development, Regional Planning and Information Society. pp. 165-174. ISSN 2521-3938

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Abstract

Before the global Covid-19 pandemic, city tourism had been experiencing remarkable growth. Between 2014 and 2019, the market share grew from 22 % to 30 % (IPK International, 2020, 2015). With increasing numbers of visitors and the fact that tourists often concentrate around certain areas of interest, cities are experiencing growing problems (Gao et al., 2021). Furthermore, tourism has a considerable impact on greenhouse gas emissions, especially due to the arrival and departure of tourists, but also as a result of intradestination trips by car (Gühnemann et al., 2021). Thus far, tourism transport has rarely been considered in urban transportation planning. For example, cost-benefit analyses for infrastructure that affects visitors, like a tramway line to a major touristic hotspot, do not consider the travel demand of tourists because the required data and instruments are mostly lacking. With this submission, we present the method and results of a two-part survey that we conducted in 2020 and 2021 to collect data on the travel behaviour of tourists in Kassel, Germany. The first part of the survey was held as a Computer-Assisted Personal Interview (CAPI) on weekends at several touristic hotspots in Kassel. Visitors were asked about sociodemographic information, their main reason for visiting Kassel, their modes of transport for the journey, the duration of their stay, as well as planned and visited tourist attractions in Kassel. Overnight visitors were furthermore asked about their place of accommodation. For the second part of the survey, we chose two behaviourally homogeneous groups: overnight guests who arrived by car and day trippers who also arrived by car. It has been shown that the means of transport for arrival have a major impact on the modal choice of intra-destination trips (Bieland et al., 2017). The respondents were contacted again by phone one or two days after the first interview. The second part of the survey is based on the prevalent travel-diary approach and was held as a Computer-Assisted Telephone Interview (CATI). We altered the survey design of travel diaries to collect data on activities rather than trips because these are easier for visitors to reproduce. We surveyed all activities a visitor undertook on the day he or she was interviewed by us for the first time. For each activity, information was gathered about the start and end time, the type of activity, the location, and the means of transport. In total, we were able to interview 2,050 visitors during the first part and 397 visitors with 1,186 intradestination activities during the second part. The travel behaviour varied heavily between day and overnight visitors. When only counting visitors who made on-site trips (excluding undirected travel), day visitors made 1.6 trips on average, whereas overnight visitors made 3.2 trips per person per day. The modal split shows distinct differences between day and overnight visitors too. Daily visitors have a much higher share of car usage whereas far fewer trips were made by walking.

Item Type:	Article
Uncontrolled Keywords:	tourism transport, revealed preference data, survey design, travel behaviour, travel diary
Subjects:	G Geography. Anthropology. Recreation > G Geography (General) H Social Sciences > HE Transportation and Communications
Depositing User:	The CORP Team
Date Deposited:	12 Nov 2022 17:24
Last Modified:	18 Dec 2022 14:00
URI:	http://repository.corp.at/id/eprint/935

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