Evaluation of COVID-19 Related Measures using Ordered Logistic Regression Analysis based on a Survey of Tourism-Related Offices in the Nishimikawa Region, Aichi Prefectur

Cui, Mingji and Shibusawa, Hiroyuki (2022) Evaluation of COVID-19 Related Measures using Ordered Logistic Regression Analysis based on a Survey of Tourism-Related Offices in the Nishimikawa Region, Aichi Prefectur. Mobility, Knowledge and Innovation Hubs in Urban and Regional Development. Proceedings of REAL CORP 2022, 27th International Conference on Urban Development, Regional Planning and Information Society. pp. 289-299. ISSN 2521-3938

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Abstract

COVID-19 has had an unprecedented impact on the tourism industry. The Go To Travel (overnight travel discount and regional common coupons campaign), which was implemented in Japan from July 2020 to stimulate demand in the tourim industry, was canceled at the end of 2020 because of the spread of infection again. Repeated outbreaks of infection and state of emergencies highlight the difficultly in balancing human health and economic activities during the COVID-19 pandemic. This study aims to clarify the economic impacts of the pandemic and evaluate the implementation of related economic support measures on the tourism industry. Based on a questionnaire survey of tourism-related offices in the Nishimikawa Region of Aichi Prefecture, it examines the economic impacts on the sales amount of tourism-related industry, evaluated the effects of the Subsidy Program for Sustaining Businesses (SPSB) and Go To Travel (by the national government) and Coupon Campaigns for shopping and restaurants (by municipalities) using ordered logistic regression analysis. The findings show that the impact of COVID-19 on business office sales is most severe for the accommodation industry, with a 62% decrease at the time of the survey compared to 2019. In addition, SPSB and Go To Travel campaigns are relatively highly evaluated by accommodation and tourism servise offices, while Coupon Campaigns for shopping and restaurant coupon campaigns are relatively more effective in the restaurant and retail offices. In additon, the results show that the larger the offices annual sales, the more effective the Coupon Campaigns, indicating that since consumers use premium coupons to purchase goods and services that are more expensive than usual, the effect of policy implementation would be biased toward business offices that provide relatively expensive goods and services

Item Type:	Article
Uncontrolled Keywords:	policy effectiveness, economic impacts, questionnaire survey, tourism industry, COVID-19
Subjects:	H Social Sciences > HA Statistics H Social Sciences > HE Transportation and Communications
Depositing User:	The CORP Team
Date Deposited:	12 Nov 2022 17:36
Last Modified:	18 Dec 2022 13:59
URI:	http://repository.corp.at/id/eprint/938

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