Online SP-off-RP Travel Surveys for Identification of Target Group Specific Measures and Uptake Potentials in Rural Municipalities – Learnings from the Pilot Case Feldkirchen/Donau

Haider, Tobias and Kirchberger, Christoph (2022) Online SP-off-RP Travel Surveys for Identification of Target Group Specific Measures and Uptake Potentials in Rural Municipalities – Learnings from the Pilot Case Feldkirchen/Donau. Mobility, Knowledge and Innovation Hubs in Urban and Regional Development. Proceedings of REAL CORP 2022, 27th International Conference on Urban Development, Regional Planning and Information Society. pp. 533-539. ISSN 2521-3938

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Abstract

Planning processes are often fed with various streams of data, experiences and knowledge from different stakeholders involved. Especially the user perspective and acceptance of possible solutions can be measured through different qualitative or quantitative approaches. To allow a certain level of objectivity, comparability and accuracy, structured and standardized quantitative data collection methods are needed to collect mobility behaviour data. In this context questions regarding financial and capacity-related feasibility of certain innovative methods for local municipalities in rural context arises. This paper discusses possible scenarios for enhanced collection of mobility behaviour data (stated and revealed) to enable target group specific development of mobility measures in rural contexts. On the example of a “Mobilitätswerkstatt” and an accompanying travel survey via the “mobyome-App” realized in Feldkirchen/Donau (Federal state of Upper Austria), outcomes and possible use of data and insights are discussed. Further on the trade-offs between usability, length of the travel survey, representativity and financial feasibility will be explored. The mobyome-App, developed by the team of mobyome KG 1 – an impact-oriented company based in Vienna and Linz (both Austria), tries to combine an SP-off-RP approach on trip-leg level with an Web-App interface which allows to keep the technological burden as low as possible. As the mobyome-App was used in the rural municipality of Feldkirchen/Donau2 , around 5% of the inhabitants fully participated in the data collection. In the paper first insights on detailed response rates, identification of possible user groups for future mobility services like ridesharing-applications or the willingness for behaviour change will be discussed. On the example of Feldkirchen/Donau, the paper will showcase possible (future) analyses based on the obtained data.

Item Type:	Article
Uncontrolled Keywords:	Survey, Behaviour change, Mobility, Rural, Web-App
Subjects:	G Geography. Anthropology. Recreation > G Geography (General) G Geography. Anthropology. Recreation > GE Environmental Sciences
Depositing User:	The CORP Team
Date Deposited:	14 Nov 2022 13:07
Last Modified:	18 Dec 2022 13:54
URI:	http://repository.corp.at/id/eprint/959

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