Development of a Communication Tool to Frame a Vision for Changing Neighbourhoods

Karnutsch, Markus and Netsch, Stefan and Reiter, Thomas (2017) Development of a Communication Tool to Frame a Vision for Changing Neighbourhoods. REAL CORP 2017 – PANTA RHEI – A World in Constant Motion. Proceedings of 22nd International Conference on Urban Planning, Regional Development and Information Society. pp. 139-146. ISSN 2521-3938

Text (Development of a Communication Tool to Frame a Vision for Changing Neighbourhoods)
CORP2017_42.pdf - Published Version

Download (1MB) | Preview


Post war neighborhoods all over Europe are facing different kind of challenges in order to adapt them for the use in the future. The predominant factor in many concepts of neighborhood refurbishments is the energy demand of the buildings. In connection, many research projects focus on the reduction of CO2 emissions omitting the fact that this specific value does not have any immediate benefit on the residents themselves, neither on a psychological nor on an economical level. Benefits are solely on a macro-economic level, which rarely is calculated and most likely cannot be communicated as a benefit to the residents in a comprehensible fashion. The methodological approach presented in this paper reflects an iterative process of establishing a vision for a neighborhood development strategy. Its core is an iterative process, using the tools of questionnaires, workshops and focus group discussions, which includes the owners of the buildings, the local energy provider, policy makers, representation of the residents and research experts. Singular priorities were harmonized in the form of a questionnaire and multiple workshops. Based on this process, five key areas of action (energy, living space, open space, social and mobility) have been identified. It is valid for an urban area with mostly social housing, erected between 1966 and 1976. The reference neighborhood houses approximately 2,500 inhabitants and is situated in the town of Salzburg/Austria. The developed iterative process is multipliable and transferrable to comparable urban areas, which share a set of similarities. It is the basis for future decisions and gives orientation to the building owners, the energy provider and policy makers. Besides the methodology the outcome of this process are a poster, a folder and a detailed catalog of measures. The poster and the folder visualise the neighborhood development strategy. A set of characters, icons and photos including easily comprehensible comics were developed. Those design features are important in order to create a recognition value and to stimulate acceptance among the inhabitants of the neighborhood. Moreover, the low-threshold approach of the design facilitates future communication with the concerned public. The methodology of the neighborhood development strategy guarantees the inclusion of all stakeholders and supports a prioritization in order to decide on future measures that can lead to a more energy-efficient and liveable development of neighborhoods in need of adaptation.

Item Type: Article
Uncontrolled Keywords: neighbourhood, communication tool, adaptation building stock, stakeholder inclusion, energy efficiency
Subjects: G Geography. Anthropology. Recreation > G Geography (General)
G Geography. Anthropology. Recreation > GE Environmental Sciences
H Social Sciences > HE Transportation and Communications
Depositing User: Maria Molnár
Date Deposited: 11 Sep 2017 14:34
Last Modified: 11 Sep 2017 14:34

Actions (login required)

View Item View Item