Introducing Additional Low Emission Mobility Offers in a Well Connected Area: Challenges and Opportunities

Markvica, Karin and Millonig, Alexandra and Rudloff, Christian (2017) Introducing Additional Low Emission Mobility Offers in a Well Connected Area: Challenges and Opportunities. REAL CORP 2017 – PANTA RHEI – A World in Constant Motion. Proceedings of 22nd International Conference on Urban Planning, Regional Development and Information Society. pp. 309-318. ISSN 2521-3938

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European cities and regions strive for energy efficiency to meet the Europe 2020 goals on climate change and energy sustainability. At present, the transport sector is one of the main sources of greenhouse gas emissions due to the dependence on fossil fuels. The switch to renewable energies together with improvements in energy efficiency often cause rebound effects (e.g. increased use as a result of the environmentally friendly image) and therefore only partially serves the objectives sought. Hence, making the current mobility behavior more sustainable is of major importance to tackle environmental challenges and secure a high standard of living in European cities and regions. Many cities already offer a well-developed and efficient transport network for public and individual transport. Previous efforts concentrated on a shift from car to public transport to improve transport performance within the city, avoid congestion and reduce air pollution. Taking into account progressive urbanization, it is obvious that public transport will reach its limits without major improvements (new lines, decreases in intervals) which are slow and very expensive and hence cannot be the sole solution. Together with the increasing individualization of society, more flexibility is needed. Therefore, an additional pool of mobility options targeting these user requirements and needs has to be provided. In the EU project “Smarter Together” CO2 savings are targeted by implementing projects in the fields of energy, renovation and mobility in Lyon, Munich and Vienna. An essential part of the project is the introduction of additional low emission mobility options in the Viennese project area in the northwest of the 11th Viennese district covering 1.5 km2. The area is well linked to public transport and the general transportation network. Our research focusses on the potential of mobility behavior changes in such a wellconnected area in terms of the individual and public transport network, and on opportunities provided by additional services (e.g. sharing offers) and challenges in the implementation of theses new services. To develop successfull new concepts, residents’ requirements and needs have to be taken into account. Hence, a survey was conducted to capture information on mobility behavior and available vehicles, attitudes of the residents towards certain transport modes and willingness to use active modes, e-mobility and sharing services. The survey, including roughly 1% of the area population (N=21,300; n=241), was conducted partially online and partially face-to-face to ensure participation among different groups. Based on the collected data, the potential for alternative low emission mobility options was captured in a multi-level survey analysis. The results disclosed challenges and opportunities related to current options concerning user friendliness and communication strategies of existing services along with crucial points for the implementation of additional options. One of the results showed that sharing services are hardly known to the residents. The participants revealed that e-bikes are not yet considered as an appropriate form of transportation since their features and advantages are not known. Offering car- or e-bike sharing services therefore does not only require a location with certain characteristics but also campaigns targeting the lack of knowledge. Active mobility has a good standing, particularly cycling. Many residents want to cycle more, but the surrounding structure does not encourage them, e.g. due to missing public bike parking at shopping facilities, transport stations and transportation hubs. Public transport is already heavily used, but could be stronger linked to other types of transportation. This should be achieved by implementing a “mobility point” offering locally bundled mobility options and information. The “mobility point” links different (multimodal) mobility services and acts as a major component of ICT solutions. This relatively new concept leaves ample room for additional low emission mobility options within the area leading to greater support, services and satisfaction to the travelers and users.

Item Type: Article
Uncontrolled Keywords: mobility behaviour, implementation of social services, low emission mobility, environment, ICT
Subjects: G Geography. Anthropology. Recreation > GE Environmental Sciences
H Social Sciences > H Social Sciences (General)
H Social Sciences > HE Transportation and Communications
H Social Sciences > HM Sociology
Depositing User: Maria Molnár
Date Deposited: 12 Sep 2017 16:13
Last Modified: 12 Sep 2017 16:13

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