Cycle4Value: a Token-based Incentive System to Promote Cycling

Wernbacher, Thomas and Seewald, Alexander and Pfeiffer, Alexander and Platzer, Mario and Hofer, Dietmar and Ghete, Mihai (2021) Cycle4Value: a Token-based Incentive System to Promote Cycling. CITIES 20.50 – Creating Habitats for the 3rd Millennium: Smart – Sustainable – Climate Neutral. Proceedings of REAL CORP 2021, 26th International Conference on Urban Development, Regional Planning and Information Society. pp. 223-230. ISSN 2521-3938

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Despite various measures to promote cycling, the overall proportion of journeys taken by bike in Austria has improved only slightly in recent years. As part of its mobility strategy, the Austrian Federal Government has set itself the target of doubling the proportion of journeys taken by bike in in 7 years. To this end, motivational or behavioural approaches should be preferred to costly infrastructural measures. In this context mobile apps for tracking but also for monetising users’ own data – as a technological manifestation of the "quantified self" – are developing rapidly. Sweepstakes and even performance-related rewards are booming in many areas. At the same time, however, there is increasing awareness of data protection in Europe. In this respect, blockchain technology has great potential for handling user data due to its decentralisation, transparency and security (Buhl et al., 2017). Applications on the blockchain are disruptive innovators for a wide range of applications, from transaction processing to land register entries to logistics chains. In all these, data can be stored using decentralised, unforgeable blockchain records (Hopf & Picot, 2017). Applying such innovative measures can also support cycling promotion with all its associated benefits in reduced emissions, positive health effects and reduced infrastructural costs. The solution envisaged in the project reward cyclists for regular cycling with so-called "Cycle Tokens". The key technologies – machine learning and blockchain – present an innovative solution for the validation of routing data and transaction processing. As proof of concept, it is tested whether and how a safe and transparent process of value generation for regular cycling can be created via a utility token, to translate the macroeconomic effects of cycling into value units.

Item Type: Article
Uncontrolled Keywords: Machine Learning, Blockchain, Cycling, Gamification, Nice Rides
Subjects: H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HE Transportation and Communications
H Social Sciences > HM Sociology
H Social Sciences > HT Communities. Classes. Races
Depositing User: REAL CORP Administrator
Date Deposited: 27 Sep 2021 11:33
Last Modified: 17 Oct 2021 17:12

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