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Tran Thi Thu, Phuong and Kaufmann, Hans RĂ¼diger (2025) Utilisation of Digital Marketing Platforms for Customer Engagement in Sustainability in the Net Zero Energy Transition in the German Building Sector. URBAN INNOVATION: TO BOLDLY GO WHERE NO CITIES HAVE GONE BEFORE. Medium sized cities and towns as a major arena of global urbanisation. Proceedings of REAL CORP 2025, 30th Intl. Conference on Urban Development, Regional Planning and Information Society. pp. 997-1006. ISSN 2521-3938