Neuromarketing-Based Gamification for User Experience and Cognitive Load Management in Physical Therapy

Dogan, Derya Yalcin and Kaufmann, Hans Rüdiger and Kara, Adnan (2026) Neuromarketing-Based Gamification for User Experience and Cognitive Load Management in Physical Therapy. EVERYBODY PLANS ... SOMETIMES. Cherish Heritage, Plan Now, Create a Better Future! Proceedings of REAL CORP 2026, 31st International Conference on Urban Development, Regional Planning and Information Society. pp. 1185-1186. ISSN 2521-3938

[img] Text (Neuromarketing-Based Gamification for User Experience and Cognitive Load Management in Physical Therapy)
CORP2026_89.pdf - Published Version
Download (185kB)
Official URL: https://www.corp.at/

Abstract

Gamification techniques are widely used in physiotherapy and rehabilitation processes to maintain patient motivation and ensure the continuity of treatment. Current studies in this field (Huber et al., 2021; Krepkovich et al., 2022; Arbuckle et al., 2025) show that game-based applications not only increase user satisfaction but also improve patient participation and the overall usability of applications. However, the balancing of cognitive load in gamification strategies and the neurophysiological foundations of this process are not yet clear. Inappropriate levels of cognitive engagement can negatively affect the learning process and application success (Müller et al., 2025; Ayoob et al., 2020). This study presents the NEURO-GAMER PT approach, which approaches gamification applications within the physiotherapy discipline from a neuromarketing perspective and integrates multisensory feedback with neurophysiological data, to the academic literature. This research is based on a randomized controlled experimental design to deeply examine changes in user experience and cognitive load in gamified rehabilitation processes.

Item Type: Article
Uncontrolled Keywords: Neuromarketing, Gamification, User Experience, Cognitive Load Management, Physical Therapy
Subjects: R Medicine > R Medicine (General)
T Technology > T Technology (General)
Depositing User: The CORP Team
Date Deposited: 09 Apr 2026 19:51
Last Modified: 09 Apr 2026 19:51
URI: http://repository.corp.at/id/eprint/1389

Actions (login required)

View Item View Item
REAL CORP Repository is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.