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Dogan, Derya Yalcin and Kaufmann, Hans RĂ¼diger and Kara, Adnan (2026) Neuromarketing-Based Gamification for User Experience and Cognitive Load Management in Physical Therapy. EVERYBODY PLANS ... SOMETIMES. Cherish Heritage, Plan Now, Create a Better Future! Proceedings of REAL CORP 2026, 31st International Conference on Urban Development, Regional Planning and Information Society. pp. 1185-1186. ISSN 2521-3938